Our Marketing Strategy


Let’s take a moment to talk about how we use both traditional and online strategies to promote your home to the largest group of qualified buyers and the reason for why the homes listed with The Terry Summerhays Team sell for a lot more money year after year! You can learn more about our proven Summerhays Selling System by clicking here. 

  1. We use professional photography and shoot a video walkthrough. According to a recent report, 79 percent of homebuyers said they looked online to find the home they ended up purchasing. This is why having high-quality digital photos is an important part of the home selling process.
  2. We list your home on all the online portals. It’s important to get your home listed in as many places as possible, ensuring that a wide range of buyers see it. When we list your home on the local MLS it’s automatically syndicated to hundreds of websites.
  3. We create a single property website. Our team creates a website dedicated to your listing and your listing alone. We include an image gallery and video, a 3D interactive tour/walkthrough, drone video and photos, floor plans, and more. Then we use paid and organic advertising to push traffic back to the website for 10s of thousands of prospecitve to see your home.
  4. We pay to promote your property on Facebook, Instagram, and Google. When you list with us, you get access to our marketing services which include actively searching for buyers for your property using paid digital marketing channels.
  5. We write an appealing listing description. In addition to great photos, a well-written listing description that highlights the features of your home is important to attract the interest of qualified Buyers.
  6. We help you price your home to motivate buyers. Pricing a home correctly is both an art and a science, and finding that perfect price, one that will maximize the sale price for your home, is something that we can give you guidance on.
  7. We leverage offline advertising and promotion as well. Even with all the online tools at their disposal, some Buyers still use offline resources to find properties. Therefore we use a large For Sale sign on your property, directional signs, newspaper advertising, and open houses(when permitted) to attract the largest group of qualified Buyers.

As always, if you have any questions about the home selling process, please call, text, or email us today, or fill out the form below and we will get in touch with you soon.

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